Features
Everything you need to run WhatsApp at scale
One platform for messaging, automation, collaboration, and reporting — built entirely on the official WhatsApp Cloud API with Meta Embedded Signup onboarding.
Feature overview
Jump to any capability below.
Official WhatsApp Cloud API
Messaging on Meta's own infrastructure — no unofficial workarounds.
Meta Embedded Signup
Customers connect their own WhatsApp Business Account in under 5 minutes.
Shared team inbox
One collaborative inbox for every WhatsApp conversation.
Campaigns
Plan, schedule, and measure WhatsApp campaigns.
Broadcast
Reach thousands of opted-in contacts responsibly.
Template manager
Create, submit, and sync WhatsApp message templates.
Automation builder
No-code workflows for follow-ups and nurture sequences.
AI assistant
Draft replies, summarise threads, and write campaign copy.
CRM & contacts
A customer record built around conversations.
Workflows & routing
Route conversations to the right person automatically.
Analytics
Know what actually drives replies and revenue.
Integrations & API
Connect WAFlow to the tools you already run on.
01
Official WhatsApp Cloud API
Messaging on Meta's own infrastructure — no unofficial workarounds.
Every message WAFlow sends or receives travels through Meta's official WhatsApp Cloud API. That means verified sender profiles, green-tick eligibility, higher messaging limits over time, and no risk of the account bans associated with unofficial automation tools.
02
Meta Embedded Signup
Customers connect their own WhatsApp Business Account in under 5 minutes.
WAFlow launches Meta's Embedded Signup dialog directly inside the product. Customers create or select their own Meta Business portfolio and WhatsApp Business Account, approve the exact permissions WAFlow requests, and land back in the dashboard already connected. WAFlow never asks for a Facebook password and never accesses a WhatsApp Business Account that has not explicitly authorised it.
03
Shared team inbox
One collaborative inbox for every WhatsApp conversation.
Assign chats to teammates, leave internal notes, apply labels, snooze conversations, and track first-response time. Real-time updates mean two agents never answer the same customer twice, and full conversation history stays attached to the contact record.
04
Campaigns
Plan, schedule, and measure WhatsApp campaigns.
Build a campaign from an approved template, choose a segment, personalise variables from contact fields, and send immediately or schedule for a future time and timezone. Delivery, read, reply, and failure counts update live as Meta returns status webhooks.
05
Broadcast
Reach thousands of opted-in contacts responsibly.
Broadcasts respect opt-in status, WhatsApp per-number messaging limits, and quality-rating safeguards. Throttling and retry logic are handled automatically, and every recipient can opt out with a single reply that WAFlow records against the contact.
06
Template manager
Create, submit, and sync WhatsApp message templates.
Compose templates with header, body, footer, buttons, and variables, submit them to Meta for review, and see approval status sync back automatically. Rejected templates show Meta's reason so you can fix and resubmit without leaving WAFlow.
07
Automation builder
No-code workflows for follow-ups and nurture sequences.
Drag-and-drop triggers, conditions, delays, and actions to build webinar reminders, abandoned-cart nudges, lead-qualification flows, and post-sale onboarding. Workflows can branch on keywords, tags, or reply content, and stop instantly when a human replies.
08
AI assistant
Draft replies, summarise threads, and write campaign copy.
The built-in assistant suggests context-aware replies from conversation history, summarises long threads for handovers, translates messages, and generates template copy. Suggestions are always reviewed by a human before sending.
09
CRM & contacts
A customer record built around conversations.
Import contacts via CSV, capture them from forms and webhooks, and enrich them with custom fields, tags, and lifecycle stages. Segments update dynamically, and every message, campaign, and automation touch is logged on the timeline.
10
Workflows & routing
Route conversations to the right person automatically.
Round-robin or rule-based assignment, business-hours routing, escalation on SLA breach, and automatic tagging keep large teams organised as volume grows.
11
Analytics
Know what actually drives replies and revenue.
Dashboards for messages sent, delivery and read rates, reply rates, campaign performance, agent response times, and automation conversion. Export any report to CSV for your own BI stack.
12
Integrations & API
Connect WAFlow to the tools you already run on.
Native and webhook-based integrations plus a documented REST API let you sync contacts, trigger messages from your own backend, and push events into your warehouse.
How access works
How WAFlow works with Meta
- WAFlow uses the official WhatsApp Cloud API — no unofficial or unauthorised access methods.
- Each customer connects their own WhatsApp Business Account through Meta Embedded Signup.
- Customers explicitly authorise WAFlow before any data is accessed.
- WAFlow never accesses customer data without authorisation and never resells it.
- Customers retain full ownership of their business data and can export or delete it at any time.
- WAFlow complies with Meta Platform Policies and WhatsApp Business Platform Policies.
Ready to automate WhatsApp the official way?
Connect your own WhatsApp Business Account in minutes with Meta Embedded Signup.